Make every move, every pass and every decision for the greater good of the team. Put team play first, be transparent, lift others up, and be open- minded. Your contributions and effort are what helps set our team apart.

We care about each other, personally and professionally, you will not hear ‘Not my Job!’ Just like when a striker is called on to defend the box, if the team needs it, we step up.

Don’t underestimate the importance of local solutions in advancing the Global Goals. Only by understanding community challenges can we create sustainable global change and involve every individual to be part of the plan.

We work with a wide-range of partners and individuals –grassroots organisations, clubs, players, brands, institutions, fans and others, that understand the realities and potential of the communities they are part of. We jointly implement community-driven solutions that drive global change.

Help foster safe spaces for everyone by fighting discrimination on and off the pitch. Lead the way to an equitable future, where diversity is celebrated, everyone is trusted, and all of us are respected

From gender equity, to anti-racist collective projects, to our pay structures, and recruiting policies, we make inclusion and diversity a core priority. Through our internal Safeguarding & Anti Discrimination Team, we have an effective practice in place to make sure we are held accountable.

Dare to rethink your strategy. Challenge your previous ideas back at the white board with bold and fresh tactics. Changing the status quo requires thinking outside of the box every day.

After two decades working within the football for good field, with our brand streetfootballworld, Common Goal was launched to create a systemic link between football as a sport, and football as a catalyst for social chance. Since then, we’ve been creating new approaches and strategies to maximise football’s contribution to social change.

Look at the whole game. When you find areas that need support, help. Take initiative and drive productive change to get it done. Support the team and those around you to achieve their goals and take responsibility when you slip up.

As an organisation, we set our objectives from both wins and loses. Failure for us in not game over, instead, it can be a game-changer if accountability and ownership guide the way. We work with an OKR-based system that enables us to set out objectives, regularly track our results, and jointly discuss how to improve.

Give it your best shot every time. Your work and performance play a vital role in the quality of work we deliver as an organisation and the standards we set for the field.

We must lead by example and apply high standards to everything we do and how we do it.